business information systems 2/ed
- Brand/Author: beynon-davies paul
- ISBN 13: 9781137265807
- Publisher : palgrave macmillan
- Availability: Stock Not Available
- MUR 2750.00
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Language | English | ||
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business information systems provides a comprehensive and accessible introduction to information systems and their application in organisations.
essential elements:
• business-focused – concise but comprehensive coverage of the core material for business students
• grounded in theory – provides a strong foundation in the subject
• coherent and integrated – builds concepts systematically, showing the connections between subjects and leading to a more sophisticated understanding of how different areas interrelate
• fully up-to-date – with the latest developments and cutting edge ideas from the field
• practical – demonstrates the application of theory to real-world situations through over 30 specially-written case studies with global appeal plus new online 'careers in is' videos
• supported – by a vast array of quality resources online at www.
palgrave.
com/business/beynon-daviesbis2e
brand new key features for this second edition:
• online 'careers in is' videos with integrated exercises in the book, easily accessible via a qr code, and featuring leading practitioners in the public and private sectors.
these include the cto of the bbc and the deputy head of e-commerce at schuh.
co.
uk talking about why technology is central to business operations, and providing valuable career guidance.
• new sections throughout including cloud computing, mobile ecommerce, egovernment and green ict
• content aligned with is2010 model curricula and capability outcomes and aacsb and amba requirements.
• nine new uk and international cases including 'the arab spring and social media', 'off-shoring in bangalore' and 'the indian identity number'.
business information systems links with 15 cases from the journal of information technology and the journal of information technology teaching cases with easy online access.
.